Many organizations possess original materials that were created to do the work rather than market the work. Internal manuals, presentations, training materials, diagrams, research notes, process maps, client-safe case materials, and practitioner documents can contain the clearest evidence of how the organization actually thinks.
These materials should not automatically be published. Their first value is as evidence and discovery material. They can reveal terminology, methods, professional questions, decision criteria, and relationships that should be documented more carefully.
Google’s people-first guidance emphasizes original information and first-hand expertise. Original organizational materials are often the raw source from which that kind of public information can be developed.
Provenance is important because transformation should not erase origin. A public article derived from an internal presentation can record the presentation as a source even if the presentation itself remains private.
The authority system becomes richer when original work is treated as knowledge evidence rather than left buried in folders.